In this part of the assignment I will be reflecting on my contribution to the team, determining whether or not what I provided towards the team was poor or excellent. During this reflection I will be keeping in mind Gibb’s reflective cycle.
To begin with I chose group members I was already familiar with. As we have worked on previous assignment, I knew that there would be no issues in distributing the workload and communicating with each other.
I was assigned a part of blog post one in which I had to provide an example of how our chosen digital platform (social media) has been used in a recent campaign. In order to aim to do this successfully I conducted research on many recent campaigns. However, the campaign I chose to include as an example was the Mercedes-Benz USA No Limits campaign. The reason for this choice was based on the aim of the campaign, it was to achieve something other than the increase of sales. As the aim of our campaign for our client, The Makers Market, was to raise awareness I felt that it would be a suitable example, showcasing that the aim of marketing campaign’s does not always have to be to increase sales. I would not describe the outcome as excellent as there are aspects that I most likely missed out; however, I would like to believe that I went into enough depth for this example to make it a valid and successful one.
In addition to that task, I also had a role in the making of the video. It was my idea to have the video as a PowerPoint slideshow with a voice over as it was the easiest yet most professional way to display our pitch. An idea we all had in mind for the video was to take inspiration from Pecha Kucha. Displaying just images and minimal text on the slides while explaining their meaning in the voiceover. One group member was assigned to do the voice over as we felt that it would ensure the video flow is smoother. As a group we all arranged a meeting in which the recordings for the voiceover took part. This allowed us all to contribute in the script writing as well as to support our team member so that they did not feel uncomfortable recording themselves.
Overall, I felt like my participation in this assignment was not the most successful, this may have been due to the workload being spread evenly between all group members. What I contributed to the team may not feel like much but when looking at the assignment as a whole all of our individually set tasks come together to form a well written blog.
In future assignments I will be more proactive within the team, ensuring that I always offer my help to team members and communicate at all times to always be aware of the progress of other members.
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