Blog Post 3: Group Justification

The reason for the choice of the Makers Market is because it stood out the most with the way they work and what their ethics are, Makers Market is placed over the North West with a vast spread of stalls, they visit many cities and towns to sell their homemade produce to the public. Makers Market most used digital platform is instagram, this is where they connect to public by posting many photos with captions about  their team, food and locations they will be visiting next. With around eighty thousand plus follows across all three platforms, this makes their brand widely known by the public making them able to sustain dominance within the market they operate in.

The digital media platform that will benefit Makers Market is social media, this is where they post any updates with their business whether it is to do with where their next stall will be or any new items they may have for sale. Makers Market has a wide range of people who follow their accounts making them able to carry on selling their products across the North West. Makers market will want to minimise costs in any way especially with any unnecessary advertising costs when they have the use of social media at their disposal for free, thus maximising their profit after general cost.

Our creative ideas and how Makers market can use Facebook and other social media platforms for free advertising is a great idea for the company because it will decrease the costs in which they could spend on advertising, instead they are able to focus more money into the making of the goods they produce for the public and ensuring they are of high quality.

We expect our audience to have a positive and respectful response to Makers market, and to visit the stalls if they are interested  along with spreading the word about the business in order to gain repeat customers as well as new potential customers. This will not only be through the word of mouth but also through the use of social media with the use of hashtags. The hashtags will allow recognition to grow and for a far wider range of people to see it who potentially would not. Moreover, the consumer loyalty that grows over time will allow for an increase in revenue and consequently profits. This will allow Makers Market to grow and provide better quality in response, leading to plenty of positive multiplier effects.